Sportswear · Online store

CHAMP

An online store for CHAMP, built around a stronger sportswear identity — bold product presentation, simple collections and a shopping flow that works as well on a phone as on a desktop.

Visit wearchamp.com ↗

Project
Online store
Languages
Arabic & English
By ARTEK
Design & development

The idea

Dressed for stage day.

CHAMP makes competition and training shorts for men's physique athletes. The site had to look like stage day — black, gold and sharp — and explain quickly why the product is different.

We split the range into two clear lines, Elite Tournament and Apex Training, and built the home page around the athlete: a full-bleed hero, a Latest Drop rail and a Why CHAMP section on fit, sweat control and limited runs. An Athletes page, a lookbook and a drop list keep people coming back for the next release.

What we built

01
Two clear lines
Elite Tournament and Apex Training, each with its own collection.
02
Why CHAMP
Stage-tested, athlete-approved, quick-dry: the reasons to buy, up front.
03
Athletes & lookbook
The people who wear it, front and centre.
04
Drop list
Sign-ups for early access to limited releases and restocks.
05
Sizing, tracking & returns
A size guide, order tracking and online return requests.
06
Arabic & English
One store, switching fully between both languages.